How to Make Passive Income with Framer Affiliates & Partner Program

The Framer affiliate program gives designers, creators, freelancers, and agencies a way to earn recurring income by recommending Framer, publishing templates, and handing websites over to clients.

Framer currently manages these opportunities through its Creator Program. Creators can earn referral commissions from eligible Framer subscriptions, while template creators can also earn directly from Marketplace sales. Framer currently advertises referral commissions of up to 50% for 12 months.

That makes the program particularly interesting if you already create Framer websites, tutorials, templates, or resources.

You do not necessarily need to start every product from scratch either. Studying existing Framer templates, reusable Framer blocks, and Framer components can help you understand what people are already using to build websites faster. Framespark currently provides templates, blocks, and components for different website-building workflows.

Quick answer: The most scalable ways to earn passive income through Framer are publishing useful templates with remix links, creating evergreen educational content that includes affiliate links, and earning referrals when client projects move to paid Framer plans.

Framer Affiliate Program at a Glance

What Is the Framer Affiliate Program?

The Framer affiliate program is a referral system that rewards approved creators when new users discover Framer through their links and later purchase eligible subscriptions.

Today, this system sits inside Framer's broader Creator Program.

Once enrolled, creators receive a Links area inside their Framer Community profile. From there, they can:

• Access their primary affiliate link

• Create links for different campaigns

• Access project remix links

• Track clicks and sign-ups

• Monitor subscriptions and earnings

Framer currently uses Dub for affiliate tracking, analytics, commission management, and payouts.

Framer Partner Program vs. Creator Program

You may still see Framer Partner Program and FirstPromoter mentioned in older guides. Framer now uses the Creator Program, with Dub handling affiliate tracking and referrals.

For the most accurate setup and program details, refer to Framer’s current Creator Program documentation.

How Can You Make Passive Income With Framer?

There are three especially useful referral paths.

1. Share Framer Affiliate Links

The simplest approach is recommending Framer through your unique affiliate link.

You could add the link to:

• Framer tutorials

• Comparison articles

• YouTube descriptions

• Resource directories

• Newsletters

• Social posts

• Portfolio websites

• Courses

• Documentation and guides

Framer lets approved creators generate sign-up links pointing to different pages on Framer.com, including pricing pages, templates, blog articles, and Help Center pages.

Why Affiliate Content Can Become Passive

Evergreen content can keep bringing traffic from Google, AI search, social media, and YouTube long after it is published. If that content solves a clear Framer-related problem, some readers may click your referral link and later upgrade.

Good affiliate content includes topics such as:

• Framer vs Webflow

• Best Framer templates

• How to use Framer CMS

• Framer pricing

• Framer tutorials for beginners

• How to build a portfolio or SaaS website in Framer

The goal is to create useful content once and let it continue generating qualified referral traffic over time.

Important: Framer affiliate sign-up links only attribute new users, not existing Framer users.

2. Create Free Framer Templates

Templates are one of the most interesting ways to combine product creation with affiliate income.

Framer allows creators to publish templates in its Marketplace. When someone upgrades to a paid Framer subscription through an eligible template remix link, the template creator can earn referral commission.

This makes free templates more than just portfolio pieces.

A free template can become:

Why Free Templates Work - and What You Should Create

Free templates lower the barrier for Framer users to try your work, making it easier to build trust before asking for a purchase.

They can do more than drive downloads: they help grow your reach, reputation, remixes, email audience, premium product visibility, and eligible referral conversions. In that sense, free templates work well as a top-of-funnel discovery channel.

The best results usually come from solving a specific problem for a clear audience rather than creating another generic template. Niche templates are easier to position, easier to discover, and more likely to lead users toward upgrades or premium products.

3. Sell Premium Framer Templates

You do not have to choose between template sales and referral income.

Paid templates create another potential revenue layer.

Framer currently says creators keep 100% of their Marketplace earnings, while templates can separately generate eligible referral commissions when users upgrade through their remix links.

Your revenue model can therefore look like:

Template sale + potential Framer referral commission

This is one reason template businesses can become more scalable than pure client work.

Free vs. Paid Templates

4. Earn Through Client Project Transfers

The Framer affiliate program is not only useful for content creators.

It can also add recurring revenue to freelance and agency projects.

Imagine you build a new Framer website for a startup.

You charge for:

• Design

• Development

• CMS setup

• SEO setup

• Website launch

You then transfer the finished project to the client.

If the transferred project is upgraded to an eligible paid Site plan, members of Framer's Affiliate Program may earn referral revenue under the program's terms.

That means one website project can potentially generate both:

Client project revenue + Framer referral revenue

5. Combine Templates With Content

The strongest affiliate strategy is usually not just publishing a referral link.

Build an ecosystem around it.

One product now has several discovery channels.

This is much more scalable than continuously publishing unrelated affiliate links.

6. Build Evergreen Framer Tutorials

Educational content is particularly useful because it can continue bringing visitors long after publication.

You could teach:

• Responsive Framer design

• CMS setup

• Animations

• Components

• SEO

• Landing page design

• Portfolio creation

• Template customization

• Website migration

• Client handoff workflows

Earlier Framer monetization guides also identify education, templates, components, courses, consulting, and affiliate referrals as complementary ways creators can monetize their expertise.

You do not need millions of visitors.

A smaller audience actively trying to build websites can be much more useful than large amounts of unrelated traffic.

Which Framer Affiliate Method Is Best?

For most designers, templates + educational content is one of the strongest combinations because the template provides the product while the content provides ongoing discovery.

How to Join the Framer Creator Program

Framer currently provides several ways to become eligible.

You are automatically enrolled when you:

• Publish a Template, Plugin, Component, or Vector Set in the Marketplace, or

• Become a verified Framer Expert.

Creators who are not automatically eligible can also submit a manual application from the Links section of their Community profile.

Framer says manual applications are evaluated based on factors including:

• Quality and originality of your work

• Audience relevance

• How you plan to promote Framer

Once accepted, you can access referral links and tracking tools.

Affiliate Links vs. Template Remix Links

These two concepts are easy to confuse.

Framer also notes that template purchases take priority over normal sign-up referral attribution. If someone purchases a template, the template creator receives the relevant referral attribution.

For client projects, Framer recommends remix/project-based tracking rather than relying only on a normal sign-up link.

How Framer Affiliate Payouts Work

Framer currently uses Dub for referral analytics and commission management.

You can use it to monitor:

• Sign-ups

• Conversions

• Commissions

• Payout activity

• Affiliate performance

Payouts are processed through Stripe. Framer currently states that payments are made monthly for commissions earned two months earlier, with a minimum eligible balance of $200 required before payout.

Framer Passive Income Strategy

Step 1: Choose a niche

• Pick one audience such as SaaS founders, agencies, designers, restaurants, or creators.

Step 2: Create one useful template

• Solve a clear website problem for that audience.

Step 3: Publish useful content

• Create tutorials around problems the template helps solve.

Step 4: Add appropriate referral paths

• Use your Framer affiliate links or eligible template remix links where they genuinely help the reader.

Step 5: Track performance

• Use Framer's Links dashboard and Dub to understand which content generates sign-ups and subscriptions.

Step 6: Repeat what works

• Instead of creating ten random templates, create more content or products around niches already generating qualified traffic.

Best Passive Income Model for Framer Creators

A sustainable Framer business does not have to rely on a single revenue source.

You can combine several:

❌ The goal is not simply to collect affiliate clicks.

✅ The goal is to create useful assets that naturally introduce more people to Framer

Frequently Asked Questions

How much does the Framer affiliate program pay?

Framer currently advertises referral earnings of up to 50%, with referral commissions potentially continuing for 12 months on eligible subscriptions.

Is the Framer Partner Program still available?

Current official documentation primarily describes these creator referral opportunities through the Framer Creator Program. Older articles may refer to it as the Partner Program.

Can I make money from free Framer templates?

Yes. Eligible template remix links can generate referral commissions when users later upgrade to qualifying paid subscriptions.

Can I sell a Framer template and still earn affiliate commission?

Yes. Framer states that creators keep 100% of paid Marketplace template revenue, while eligible templates can separately generate referral commissions.

Can existing Framer users generate affiliate referrals?

Normal affiliate sign-up links apply to new users. Framer states that existing users cannot be attributed through affiliate sign-up links.

Does Framer still use FirstPromoter?

Current Framer documentation says referral tracking and payout management are handled through Dub, with Stripe used for payouts.

Conclusion

The Framer affiliate program works best when it complements work you already do—whether that’s creating templates, building client sites, or publishing tutorials. Educators can create tutorials. Bloggers and YouTubers can publish evergreen Framer content.
Instead of simply sharing affiliate links, create useful assets that can keep attracting users over time. A template can generate remixes, a tutorial can bring recurring traffic, and a client project can lead to an eligible paid plan.

Simple strategy:

Create value → attract users → connect them to Framer → track what converts → repeat what works.